With a spotlight in social media on sign wars between local businesses, more business owners than ever are considering investment in custom digital signs. You may be one of those business owners. If you've never invested in custom digital signs before, it is hard to know if they are the right decision. Before you make the investment, there are a few things that you should think about. Here's a look at a couple of things you should keep in mind when you're assessing your budget for a new digital sign.
Remember that any digital sign you choose will need to be professionally installed. If you want to be sure that your message will reach your potential customers and your sign will be safe and long-lasting, plan for professional installation costs in your budget. Some sign suppliers will offer installation services as part of the purchase package. Ask about this upfront so that you can adequately prepare for the expense.
Another part of the installation cost that you may not have thought of is the cost associated with the permits you may need. Check with your town or city manager to learn if there are any permits required for businesses to install and use digital signage. The more proactive you can be about this part, the better. After all, the fees for not getting a permit can be far more costly than the permits themselves.
Digital signs can be changed and updated at a moment's notice. However, they do require software or direct connections to be able to do so. Make sure that you're clear about how those updates happen so that you can adequately prepare for that cost. Will you be able to handle all of those changes in-house with a software platform, or do you need to pay for a service to update your signage? If you'll have to pay for a service, consider a monthly contract so that you have a fixed cost for your needs.
Repairs and Replacement
When you invest in a new digital sign for your business, you should always look for a supplier that offers a warranty with their product. That way, you know clearly who will handle repairs or replacement for at least the first few years of your sign's life. Also, ask about the anticipated lifespan and the average repair costs so that you can start planning a maintenance and repair budget right away.
These are some of the most important things to think about when you're looking at custom digital signs for your business. Don't let the sign wars pass you by! Talk with a company like A Precise Sign about having a digital sign installed for your business.Share
16 February 2022
When I started focusing on my business a few years back, I realized that there were more than a few things I needed to do if I wanted things to get off the ground. First and foremost, I needed to work on our advertising campaign. Instead of using the same old boring slogans, I worked hard with a graphic design team to come up with something new and different. Within about three weeks, we started to see an improvement in our customer counts. This blog is dedicated to other business owners who want to improve their business and turn things around for the better.