You can have the best product in the world, but that isn't enough to ensure your success. You need to let people know about your business and entice them to give you a try. One way you can do this is by making your business more visually appealing. You want to catch the eyes of people walking and driving past your store and pique their curiosity. Only then will they decide to make a detour during their busy day to check out what you have to offer. Here are three ways you can generate more interest in your business.
1. Get the right signage
Your business' sign is the first thing that people will notice. Everything about the sign contributes to the split-second decision people will make to come into your shop or not; your business name, the font you chose, your logo, and the sign itself all send a message about your company. Make sure to leave the right impression with a spectacular sign. Monument signs are an incredibly eye-catching way to advertise.
According to the Manteca Municipal Code, monument signs are signs built on a base of concrete or brick which stand alone, independent of your building. As the name suggests, they look like miniature monuments. Since these signs are constructed on the ground, they're at your potential customers' eye level. They're very regal and commanding, and they give off an air of sophistication. A monument sign will certainly elevate the aesthetic of your business.
2. Decorate for the holidays
Getting into the holiday spirit can help your business. You don't need to do anything too fancy. Cobwebs for Halloween or colored lights for Christmas is more than enough. The point is to show your customers that you're relatable and to entice them to come inside to take a closer look. If you want to really get into the holiday spirit, you can have your employees dress up in holiday-appropriate costumes.
3. Pass out samples
Everyone loves a good bargain, and there's no better bargain than free. Draw in new customers by having a sales associate stand outside and hand out free samples during busy times of the day. Lunch hour is a good time to pass out samples since there will be plenty of foot traffic during that time.
Advertising is an important part of growing your business. While the internet is a fantastic resource for any small business owner, it's no substitute for face to face interaction. Use these three tips to help you advertise your business in subtle ways that will get passersby to walk into your store.
Share9 November 2018
When I started focusing on my business a few years back, I realized that there were more than a few things I needed to do if I wanted things to get off the ground. First and foremost, I needed to work on our advertising campaign. Instead of using the same old boring slogans, I worked hard with a graphic design team to come up with something new and different. Within about three weeks, we started to see an improvement in our customer counts. This blog is dedicated to other business owners who want to improve their business and turn things around for the better.