If your business has not been getting the foot traffic that you desire this year, you need to change the way that your business reaches out to customers. One of the easiest and most effective ways to reach out to new customers is by changing your signage or creating signage to advertise for a specific event. Here are three tips that will help you draw in new customers with your signs.
#1 Get Personal (use the word "you"/"yours")
The first thing you need to do is get personal with your signs. You need to connect with your target audience. Do not just address your sign to a random person; make your sign a direct message. For example, if you run a flower shop, instead of writing, "Buy Mother's Day Flowers Here" you can write "Buy Your Mother's Day Flowers Here." The second message only adds in one extra word, but it is a lot more personal and really speaks to the person who is reading the sign. When possible, add personal connecting words such as "you" and "yours" to your signs.
#2 Be Concise
The second thing you need to do is make sure that your signs are concise. When someone looks at a sign, they need to be able to glance at it and read the entire thing within a few seconds. You should not expect someone to take thirty seconds to read your sign; it should be something that one can do almost instantly.
Additionally, you want your message to be concise so that it is memorable. Try to make your message catchy and concise, so that people will be able to easily recall it.
#3 Make it Readable
Finally, it is vital that your sign is readable. Think about how people will be taking in your sign. Will they be walking past your sign at a booth at a county fair, walking by on the sidewalk, or driving past on the freeway? The faster that people will be passing by your sign, the larger the font needs to be and the more concise the message. If you people will be able to walk by your storefront sign, you can use a smaller font and include more information.
Take the font color and background color into consideration as well. Make sure that the colors you choose are readable by all. Use colors that contrast with one another.
Finally, see if a mock-up of your sign can be made for you to test out. If you want people to easily read your sign when they are walking or driving by, take the mock up and test it out and make sure that your sign is as readable and easy to understand as you think it is. Have a few friends check out your sign and ask them if they felt like the sign was readable, conveyed the intended message, and felt personal. Use their feedback to tweak your sign before the final print.
Share4 July 2016
When I started focusing on my business a few years back, I realized that there were more than a few things I needed to do if I wanted things to get off the ground. First and foremost, I needed to work on our advertising campaign. Instead of using the same old boring slogans, I worked hard with a graphic design team to come up with something new and different. Within about three weeks, we started to see an improvement in our customer counts. This blog is dedicated to other business owners who want to improve their business and turn things around for the better.