Your business sign usually has only a few seconds to make an impression on a potential customer. If your sign is underwhelming, you could have trouble attracting the customers that you want and need. Here are some tips to use to make your sign more effective.
Be Smart With Your Color Selections
The colors you choose for your sign can play a major role in just how memorable it is. Many big name brands have used color effectively over the years in their advertisements to attract customers and you can too. For instance, the color red is often associated with Coca-Cola products.
When selecting colors, look for those that can help connect your sign with your business. It is important to be smart about your color combinations though. Look for bright colors that are eye-catching, but avoid going for colors that are too trendy. Using trendy colors could render your signs ineffective in a short period of time.
Spell It Out for Customers
One of the biggest mistakes you can make is to leave potential customers guessing about the services or products that you offer. Remember, your sign is only seen for a brief period of time. You need a focal point that quickly helps a person learn what you offer.
Your focal point can be as simple as a graphic that helps to portray what services or products are available. If you have a brand that has some local recognition, you can even use it to grab the attention of passersby.
Do Not Forget Legibility
Although it is tempting to cram as much information as you can on your sign, doing so can work against you. Too much information is distracting and does not make it easy for a potential customer to quickly surmise what you offer.
When it comes to the design of your sign, keep it simple. Do not place more than the business information and a graphic on the sign. If you have a large sign and want to utilize more space, be careful with how much more information you add. A good thing to keep in mind is that the further out a potential customer is standing from your sign, the more difficult it is to read.
There are many other ways you can help your sign stand out from others. Work with a custom sign service to get help with creating the right sign for your business. Contact a business, such as Davis Sign Co, for more information.
Share14 June 2016
When I started focusing on my business a few years back, I realized that there were more than a few things I needed to do if I wanted things to get off the ground. First and foremost, I needed to work on our advertising campaign. Instead of using the same old boring slogans, I worked hard with a graphic design team to come up with something new and different. Within about three weeks, we started to see an improvement in our customer counts. This blog is dedicated to other business owners who want to improve their business and turn things around for the better.